0 Maximize your marketing impact with a range of Microsoft resources to help build awareness. Microsoft 365 learning pathways. 0000038337 00000 n If your proposed use falls outside of these Trademark Guidelines or the Specific Brand and Product Guidelines linked above, the use is not permitted unless you seek approval from an appropriate contact within Microsoft. Microsoft expressly reserves the right in its sole discretion to terminate, revoke, modify, or otherwise change permission to use its Brand Assets at any time and expressly reserves the right to object to any use or misuse of its Brand Assets in any jurisdiction worldwide. (10) The integrity of all elements of the Microsoft Trademarks must be maintained. 0000091936 00000 n This includes badges to show designations or relationships between your product and Microsoft. Everyone Refreshing this as almost all searches regarding microsoft family brands drive to this one link. LinkedIn Brand Guidelines | Downloads Our logo. This simple brand guidelines template provides a minimalistic, high-level approach to company branding. I have been writing a few articles on O365 and would like to make sure we are conforming to the guidelines. The Microsoft Office, Word, PowerPoint and Excel application icons should only be used functionally to access these respective apps. Microsoft_Brand_Guidelines_Oct2014.pdf - Free download as PDF File (.pdf), Text File (.txt) or read online for free. Today, lots of people are called upon to write about technology. Feb 11 2020 White space also allows for meaningful content to stand out. 0000005583 00000 n Microsoft reserves the right to take action as necessary to protect them and, as a result, protect its customers and the public. It could be your personal brand or a corporate identity, but before you can get creative, you have to know why the brand exists in the first place and what it intends to do. We want our visual identity to reflect our personality, our values and how we make an impact on the world. File icons should only be used to create or open a file. If you have specific rules for grammar and punctuation, include those as well. These Trademark and Brand Guidelines (Trademark Guidelines) detail how you can help us protect Microsofts brand assets, including logos, names, app and product icons, and the trust that they represent. On the top and bottom, measure the clear space from the far right corners of the symbol. Brand identity style guide documents | Logo Design Love A collection of identity style guides from around the world It can be helpful to see the various grids, layouts, and details included in the style guides designers prepare for clients. Eric Starker. We make it simple above all. 0000092281 00000 n (7) You may not develop other design elements to represent Microsoft 365 and Office elements. Otherwise, the required area of empty space around any other Microsoft Trademarks must be X, where X equals the height of the Microsoft Trademark. TEDx Identity Guidelines / May 15, 2009 7 5. 3. The following Microsoft Office logo may be used in promotional materials and within the Application user interface as described below: As logos defined as the icon with the name locked up horizontally in the same color or the name or icon used in a branded or decorative position like a corner. When an icon is needed to represent the Office app or group of Office apps in a context where icons or logos are being used and Office would be the only one without iconic representation. Ready to lend a handWe show customers were on their side. If writing isn't a functional role your team has, consider bringing in expert help. Don't create logo "lockups" by adding text to the logo. Find out more about the Microsoft MVP Award Program. 10:55 AM 45 pages, 2022 <<94FAF55DBF99554380F9C9C6AB273713>]/Prev 470954>> Image Gallery Microsoft Stories Image Gallery Microsoft Logos Executives Senior Leadership Board of Directors Executive Speech Archive View . A minimum amount of empty space must surround the Microsoft Trademarks separating it from any other object, such as type, photography, borders, edges, etc. With a Microsoft badge, display your specific technical capabilities and experience to help customers easily identify your skill sets. More info about Internet Explorer and Microsoft Edge, Top 10 tips for Microsoft style and voice. The complete Microsoft Visual Style Guide may be found on the Microsoft Brand Tools Web site at https . Your style guide should include the following elements: Before the guide can get into the fun stuff like the logo and the colors and fonts that are used, your company should define its core values and what sets it apart from its competition. Examples from left to right: full-color positive on a light gray background, and monochromatic icon in negative format. Except for size, subject to the restrictions provided by Microsoft, the Microsoft Trademarks may not be altered in any manner, including proportions, colors, elements, etc., or animated, morphed, or otherwise distorted in perspective or dimensional appearance. 43 pages, 2021 If using the Office application logotype, use a minimum clear space surrounding the logo equivalent to the height in the Word mark. Everything you create should accurately represent your brand and the message youre trying to share. StrongerBC Brand Guidelines (PDF, 4.3 MB) StrongerBC Brand Package (IDIR will be required) StrongerBC Brand Matrix (large format) (PDF, 273 KB) "StrongerBC" Marks. Contoso app is certified for Microsoft Teams. Think of it like a brand 'rulebook' that centralizes the overall look and feel of your . Text in Microsoft context (e.g., Office.com, Microsoft.com) Office 2013 (category) Office Home & Student 2013 Office Home & Business 2013 Office 2013 RT Office 365 (category) Office 365 Personal . Create a unified brand for partners to reinforce the expertise and trust that defines our relationship with your customers. Create a style guide for your brand that clearly defines how your brands identity should be expressed in every situation. 0000004665 00000 n Images include select product box shots and screenshots, hardware images, logos and photos of the Microsoft corporate campus. Discover how to navigate copyright law to ensure your business uses content correctly, creating a safer and more impactful experience for you and your customers. Microsoft | PDF document | Branding Style Guides Tags Microsoft Design guidelines Sign in to display the download link You need to be a registered member to rate this document. Solutions Partners have broad services-solution capabilities and demonstrated customer success. Choose The goal is to create a practical guideline that can be used by anyone who is creating collateral for your brand, to maintain a consistent look and tone. Description: Azure To Go brings the Azure cloud services to your mobile phone. Its why some of the worlds most recognizable brands have such devoted followings. Sign in to Microsoft Cloud Partner Program for a more personalized experience. Occasionally, were fun. Brand symbol exceptions. Partners can further demonstrate their deep technical expertise and experience by earning a specialization related to a specific technical scenario. Things to Avoid. Make sure the appropriate app name is included somewhere near the app icon in the font that matches the UI of its environment. All rights are owned by the authors and the brand owners. 438 0 obj <> endobj noticeable spot. Contact us at msstyle@microsoft.com. 0000004816 00000 n After validating your extensive expertise in Azure managed services, highlight your achievement to customers with the Azure Expert MSP badge. An outdoor brand might describe itself as being modern and high-energy, with a voice packed with enthusiasm for life. Important resources about using these marks are also provided. Guidance covers how partners may use Microsoft brand assets and messaging in partner-led marketing for products or services that integrate Microsoft technology. Microsoft is grateful for the trust that people place in our products, services, and experiences. If you write about computer technology, this guide is for you. The link above seems to include artwork and infographics, but not the logos themselves. contractions, and sentence-style capitalization. Welcome to the Microsoft Writing Style Guide, your guide to writing style and terminology for all communicationwhether an app, a website, or a white paper. All documents are provided by brands, designers, or submitted by members for educational purposes. All Microsofts Specific Brand and Product Guidelines are incorporated in these Trademark Guidelines. Set your business apart with Microsoft branding, a simple and effective way to showcase your capabilities to customers. Put the most important thing in the most The voice of your brand is its personality, and it can be modern, young, silly, or any other adjectives that best describe it. (11) The Microsoft Trademarks must include the appropriate or symbol at least at the first and most prominent mention on each visually-distinguishable page of material. Purchase an Action Pack to gain a portfolio of growth-focused resources, including access to an official branded logo that highlights your partnership with Microsoft. You can only use the Microsoft Trademarks in accordance with these Branding Guidelines and any more detailed brand use specifications that may be provided by Microsoft. When using the Microsoft Office logo, use a minimum clear space surrounding the logo equivalent to the height of the Microsoft symbol. The color logo above is the primary version and is on the preferred light or white background. Designed for your marketing materials and Partner Center business profile, the partner logo showcases your partnership, designation, or specialization. xref Talking to our customers in a way Brand guidelines help businesses ensure consistency and demonstrate what the company is, what it does, and what it stands for. 0000092663 00000 n %PDF-1.7 % Innovation is at the heart of Microsoft as a company. saying, we adapt our tonefrom serious to empathetic to lightheartedto 0000012394 00000 n The imagery we use across our communications should have a look and feel that is bright, natural and honest. Create a unified brand for partners to reinforce the expertise and trust that defines our relationship with your customers. The key to a successful presentation is structure. Broadcast your accomplishment as a winner or finalist of the Partner of the Year Award. In general, the Windows symbol should not be separated from the Windows logo. In general, wordmarks can be used to truthfully convey information about your product or service, as long as customers and the public will not be confused into believing Microsoft is affiliated with or endorses your product or service. We write for scanning first, reading second. For saving your time, energy, money, and your focus for developing a new one. Slack gives an incredibly detailed overview of all their brand guidelines. A few key elements of writing Microsofts voice: Get to the point fast. The minimum recommended size of the Microsoft Office logo on-screen is 15.5 pixels tall or in print 0.22 inches (5.5 mm) tall. The guide walks through the types of design logos available as embroidered patches and various graphic standards. Incorporate Microsoft Solutions Partner badges into your branding strategy to align yourself with the Microsoft Cloud. Don't place the logo over busy photographic backgrounds. Using the brand symbol on its own. In this case, the name, Microsoft Office should accompany the icon below the icon. Give the symbol a minimum clear space equal to the widest part of the Office icon itself (shown to the right in the dashed boxes as x). 88 pages. Design stunning slides with Microsoft PowerPoint. A style guide for your brand is like a rule book that dictates how it can be represented. Learn more about incorporating Microsoft into your brand Strategy. The following resources would be a good start to learn about Company Branding. This is a collection of Surface Partner Marketing guidance. 0000003305 00000 n English, Publication date : (3) You will not use the Microsoft Trademarks in a manner that might suggest co-branding or otherwise create potential confusion as to source or sponsorship of your company or your companys products or services, or ownership of the Microsoft Trademarks unless pre-approved by Microsoft. From the NASA graphic standards manual. Don't stretch or compress the logo. Your style guide should include the following elements: Mission & Vision It can be helpful to see the various grids, layouts, and details that inspire you to create your next one. 438 31 Stand out and earn trust with customers Align your brand with Microsoft Incorporate Microsoft Solutions Partner badges into your branding strategy to align yourself with the Microsoft Cloud. 0000064031 00000 n fit the context and the customer's state of mind. 0000002864 00000 n You may find the following helpful if you didnt find what you were looking for above. A brand style guide should include certain components. New one Microsoft Cloud incredibly detailed overview of all their brand guidelines your skill sets the Azure expert MSP.. Msp badge right: full-color positive on a light gray background, and monochromatic icon in the font that the! To learn about company branding infographics, but not the logos themselves incorporated in these Trademark guidelines preferred or. 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